bmibaby was a British low-cost carrier that operated as the budget subsidiary of British Midland International (bmi). Launched in 2002, the airline offered affordable point-to-point flights from several UK regional airports to European leisure destinations, competing with easyJet and Ryanair in the low-cost market. The airline was headquartered in Castle Donington, Derbyshire, and operated primarily from East Midlands Airport, with additional bases at Birmingham, Cardiff, and other UK airports. bmibaby focused on price-sensitive leisure travelers and helped expand low-cost aviation access from regional UK cities. Following the acquisition of parent company bmi by International Airlines Group (IAG) in 2012, bmibaby ceased operations on 9 September 2012. Its routes and assets were not absorbed into IAG's portfolio, and the airline was wound down as part of the broader restructuring of the bmi group.