Firefly is a Malaysian community airline and a wholly owned subsidiary of Malaysia Airlines Berhad (MAB). Founded in 2007, it was established to serve smaller regional communities and secondary cities that are underserved by larger carriers, operating primarily from Subang (Sultan Abdul Aziz Shah Airport) in Petaling Jaya, near Kuala Lumpur. The airline focuses on short-haul regional routes within Malaysia and to neighboring countries such as Thailand and Indonesia. Its operations from Subang allow passengers to avoid the congestion of Kuala Lumpur International Airport (KLIA), offering a more convenient option for certain travelers. Firefly has undergone several fleet and network changes over the years, including the discontinuation of jet operations and a return to turboprop aircraft, refocusing its business model on community and regional connectivity rather than competing directly with low-cost carriers on high-density routes.