Israir is an Israeli airline founded in 1996, operating scheduled domestic routes as well as international charter and leisure flights. The carrier serves as one of Israel's primary domestic airlines, connecting Tel Aviv with Eilat and other destinations, and competes in a market where domestic air travel is particularly vital given Israel's geography. The airline operates from Ben Gurion International Airport and has historically focused on both point-to-point domestic services and outbound tourism flights to European and Mediterranean destinations. Israir has positioned itself as a value-oriented carrier catering to both leisure and business travelers within and beyond Israel. Over the years, Israir has navigated the challenges of a competitive and geopolitically sensitive aviation market, adapting its route network and fleet to meet changing demand. The airline remains one of the more recognizable names in Israeli civil aviation.